Yemisi Isidi, Founder of Trift Africa: Abuja, Nigeria
In this episode of The Founders Atlas, host Mayuri Reddy interviews Yemisi Isidi, the founder of Trift Africa, a social enterprise based in Abuja transforming how nano and micro-business owners access financing, training, and long-term economic opportunity.
They explore:
How Trift Africa is creating collateral-free financial pathways for Nigeria’s smallest entrepreneurs
Why 80% of nano and micro businesses struggle to access traditional funding
The realities of running a business in Abuja and why SMEs power over 50% of Nigeria’s GDP
How trust, community networks, and cultural context shape microfinance in West Africa
What global investors must understand before entering Nigeria’s market — especially outside Lagos
The human stories behind nano-business owners, and why empowerment starts with knowledge, not capital
If you're curious about the future of microfinance, the power of community-driven lending, and what it really takes to build an impactful business in West Africa, you do not want to miss this episode!!
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🔗 Learn more: Trift Africa Website | Yemisi’s LinkedIn |The Founders Atlas Instagram | Website | Mayuri's Linkedin