SoloCast W/Mayuri: 3 Truths before expanding Internationally!
In this solo episode, host Mayuri Reddy shares hard-won insights on one of the most tempting — and risky — moves a founder can make: international expansion. Drawing from nearly a decade of experience advising startups across four continents, Mayuri unpacks three truths every founder should reflect on before going global.
Why are you expanding — and is it strategic or performative? Are you mistaking language or proximity for cultural fitAnd are you actually connected to the people who know the market on the ground?
With real-world stories from companies like Canva, Spotify, Airbnb, WeWork, and Tesco, this episode is your crash course in what to really consider before setting up shop in a new country. Whether you're already eyeing your next market or just want to avoid the costly mistakes others have made, this episode is for you.