Fernanda Guilhermino, Founder of Oinc: Rio De Janeiero, Brazil
In this episode of The Founders Atlas, we travel to Rio de Janeiro to meet Fernanda Guilhermino, co-founder of the Brazilian fintech app Oinc.
With fewer than 4% of Brazilians investing and sky-high credit card interest rates, Fernanda shares how her personal journey inspired a product that meets people where they are. 💡
You'll hear about:
The cultural roots of Brazil's financial anxiety
How Oinc helps users save, invest, and manage money automatically
Fernanda’s leap from law to launching a startup
What it takes to build trust in a low-literacy, high-risk economy
Why emotional intelligence, therapy, and co-founders matter
🌎 If you're interested in fintech, LATAM startups, or investing in emerging markets—this one's for you. 👉 Download Oinc (Brazil only), follow Fernanda on LinkedIn, or reach out if you're an angel or VC - reach out to her via email: fernanda.guilhermino@useoinc.com.br